MapoThe lead is the product
Not another pin on a map — a lead your seller can open and believe.
Mapo starts with real Google businesses in the neighborhoods you choose, then builds a dossier your team can pitch from: who they are, how to reach them, what they run online, and whether the inbox is worth the sequence.
Why agencies feel the difference
You already know the pain of buying a list that looks full and sells empty. Mapo is built so the quiet parts of a lead — the verified inbox, the right title, the weak website — sit next to the name and address. That is what turns a territory into revenue, not another spreadsheet your team ignores.
What’s in a Mapo lead
Three layers — so you always know what is free, what is standard, and what is worth the premium spend.
Free base
Included with every collected place
Comes with collection — no extra enrichment chargeThe foundation every agency needs before they spend another dollar on research: a real business on a real map.
- Business name
- Street address & map pin
- Phone (when Google lists one)
- Website URL (when listed)
- Star rating & review count
- Google category & primary type
- Business status (e.g. operational)
- Google Maps link
Standard
Core enrichment
Included on Starter+ plans when you run these stagesThe digital picture of the business — enough for a smart first pitch without burning premium contact credit.
- Official / primary website discovery
- About & research snippets with sources
- Social profiles (Instagram, Facebook, and more when found)
- SEO score summary (0–100)
- Tech stack summary (CMS, analytics, frameworks…)
- LinkedIn company URL (when found)
- “Pitch new website” and similar signals
High value
Premium SKUs
Growth+ stages / Partner API gates — the expensive, high-ROI layerThe fields that usually decide whether a sequence lives or dies: named people and inboxes you can trust.
- Decision-makers with titles
- LinkedIn people / employee lists
- Verified email addresses (not just “found on a page”)
- Email verification verdicts (valid, catch-all, risky…)
- Full SEO report payloads
- Full tech-stack scan payloads
- Extra gap-fill people & emails when earlier stages are thin
Sample dossier preview
Fully enriched Growth-style sample (fictional). Same shape as a Partner API package.
BusinessFlatiron Counsel LLP11 Madison Ave, New York, NY 10010, USA
Signals4.8★ · 112 reviewsSEO 77 · Webflow, Intercom, Google Analytics
Decision-makerRebecca Hale · Managing Partner
Reach(212) 555-0880rhale@flatironcounsel.example (valid)
Example Partner API lead package (fully enriched). Field availability depends on your plan and stages.
Your Mapo subscription covers the workspace, seats on your plan, and which enrichment stages you can run. Premium fields (people & verified email) use Growth-level stages or Partner API flags. Google Places API usage is billed through your own key / quota — we show coverage so you do not spend it twice on the same block.